Sep 5, 2024 · Amazon has already launched Rufus across the pond in its native United States and shoppers have asked it tens of millions of questions so far. But when will you get the chance to try it …

Aug 2, 2024 · Rufus is designed to guide the customer through all stages of the shopping process, from deciding on a product category and comparing two sets of product details. Generally speaking, it …

Aug 2, 2025 · Learn how to use Amazon's Generative AI Assistant, Rufus, to boost your shopping experience. This guide breaks down how Rufus works, what you can do with it, and how it can make …

Jul 12, 2024 · Integrated seamlessly within the familiar Amazon mobile app, Rufus empowers you to shop smarter and discover the perfect products with ease. Now, it's rolling out in the US, according to...

Oct 15, 2025 · You can ask Rufus questions, like which phone has the best camera, and it will give you answers based on user reviews and product details. You can use Rufus on the Amazon Shopping …

Oct 21, 2024 · Rufus, the Amazon AI-powered shopping assistant, answers customer questions and improves online shopping experiences. Here’s how it works.

Rather than searching multiple websites, ask Rufus, "What equipment do I need to start calligraphy?" From here, you can pare it down to the bare essentials. You will also understand what to buy...

Jul 14, 2024 · During the testing phase, Amazon AI Chatbot Rufus discovered that users frequently engaged with Rufus by clicking on related questions that appeared in the chat window.

Nov 20, 2024 · Select the Rufus button, and a chat window will appear on the bottom left corner of the page. With the Rufus chat window open, you can ask a question or choose one of the suggested …

Feb 6, 2024 · In theory, you should be able to ask Rufus for its thoughts on what you should buy, comparisons between products, as well as for suggestions for new products you haven’t heard of …