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  1. What is customer experience management (CXM)? - IBM

    Customer experience management (CXM) is how companies track, analyze and improve how customers interact with their products and services, also known as customer experience (CX). Companies can …

  2. What is customer experience management (CXM)? Ultimate guide

    Aug 10, 2023 · Customer experience management (CXM) is the collection of processes a company uses to track, oversee and organize every interaction between a customer and the organization …

  3. Customer Experience Management Strategies for Brand Loyalty

    Apr 1, 2025 · Customer experience management (CXM) is the process of shaping and optimizing every interaction a customer has with your product or brand. CXM enhances customer satisfaction and …

  4. What is Customer Experience Management (CXM) | Microsoft ...

    What is customer experience management? Customer experience management, often called CXM or CEM, is a system of marketing strategies and technologies that focus on customer engagement, …

  5. What is Customer Experience Management? Definition ...

    Aug 19, 2025 · What is Customer Experience Management (CEM or CXM)? Customer Experience Management is the process of handling customer interactions with a company to ensure a positive …

  6. What is CXM? Customer experience management explained

    May 12, 2025 · Customer experience management, also known as CXM or CEM for short, is all about capturing, managing and improving every interaction a customer has with your brand throughout the …

  7. What is Customer Experience Management? | SAS

    What is Customer Experience Management? Learn about the importance of customer experience expectations and encourage brand satisfaction, loyalty and advocacy.

  8. What is Customer Experience Management? | Genesys

    Customer experience management (CXM) is the practice of designing, monitoring and optimizing every interaction between a business and its customers across all channels. It combines strategy, …

  9. What Is Customer Experience Management (CXM)? | Vonage

    Jun 8, 2025 · Customer experience management (often also known as CEM or CXM) refers to a strategy aimed at managing and boosting the customer journey across all touchpoints and other …

  10. Everything You Need to Know About Customer Experience Management

    Customer experience management means caring about the end-to-end experience your brand has with its prospects, customers, and brand evangelists.